Updating your company’s social media accounts can be tricky if you run out of ideas. A good social media presence can make or break your business.

Updating your company’s social media accounts can be tricky if you run out of ideas. A good social media presence can make or break your business. The reason why social media is becoming more and more important is a debated topic, but the fact is, that it can be crucial to certain fields of businesses.

Keep in mind that a social media presence is not necessary for every business. I would recommend it to B2C businesses, but certain fields can make a social media presence for a B2B company crucial as well. The key is to find a good balance and see what your clients and customers are looking for and what keeps them interested.

Creating good social media posts for your company should start from the basics:

• What is your company’s field?
• What are your clients and customers interested in?
• What is related to your business and how does it affect your customers?

It is important to remember that a business social media account should not only be used for advertising. It’s a great tool for that, but a bad business social media account is only used for advertising. Clients see and hear ads everywhere. If you keep up the same pace in your account, why would your client be interested to hear what you have to say?

A good business social media posts either solve a client’s problem, give them new ideas or simply give them an update how your company is doing. It’s also common to share funny pictures or stories and even videos, that gets your followers to react to videos. Many companies share pictures and photos just for the sake of sharing and getting likes on those posts.

If you wish to convert your social media followers into paying customers, you need to dig deeper and think about finding the correct audience instead of getting volumes of likes. Gathering thousands of likes is difficult and finding the exact correct clients that are interested in your business can be easier. You must be smart and consistent. Do not give up in the first few weeks just because you didn’t get hundreds of likes! Building a good social media presence takes time. Consistency is the key.